client solutions

Marketing Analytics delivers complete solutions tailored to each client’s business needs. We provide efficient but careful data integration, best practice modeling techniques, and clear, insightful management consulting to transform models into valuable business learning & recommendations.

What’s more, clients repeatedly ask us to tackle their most challenging and complex marketing effectiveness measurement issues . . . problems no one else has been able to handle . . . and we solve them.

Marketing Mix Modeling

We model all key sales drivers to help you analyze current business performance and maximize your marketing ROI

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Price & Promotion Analysis

Our price-promotion models determine sales response to price changes and measure sales lift across all your promotions to show which events were most effective

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Catalog & Brochure Optimization
Using models, financials, and optimization tools, we find page allocations that increase revenue & profit
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DSR Retail Data Analytics

We analyze direct-from-retailer Demand Signal Repository data to improve your inventory management and execution of promotions

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Test and Learn

We design cost effective Test and Learn strategies and model outcomes to help rollout the best ROI marketing programs

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Assortment Optimization

We provide assortment decision strategies that improve retailer sales, profit, and inventory management

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