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| Coefficient Generator™ Web |
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| Key Features: |
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Library of sales response model specifications
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Library of sales & price baselining algorithms
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Supports advanced modeling techniques: Bayesian
shrinkage, sign correction, holdout testing
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Highly scalable and automated: reads from large
sales databases, generates thousands of models in batch mode
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| In the hands of our experienced consultants,
Coefficient Generator™ Web is a complete analytic “workbench” with tested
data preparation routines, estimation algorithms, and model
selection procedures. It allows us to develop models customized to our
clients’ business needs that meet industry best practice standards for
technical rigor. |
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| Also a powerful, cost-effective production engine |
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High-volume, end-to-end delivery of standardized
causal models
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Accurate model updates on a frequent, fast-turn
basis
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| Thin client/server architecture |
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Web-based, point-and-click user control panel |
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Modeling can be managed from anywhere with standard
Internet access
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| Coefficient Generator™ Web is data type and format neutral –
includes library of tested data load & preparation routines |
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| Data types handled include: |
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Internal customer sales or shipments
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Syndicated retail scanning data from either IRI or
ACNielsen
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Direct-from-retailer point-of-sale data, including
Wal-Mart RetailLink
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Syndicated health care industry data from IMSHealth
and MediMedia
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| Data formats handled include: |
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SQLServer, Oracle, Teradata, and other database
systems
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Microsoft Access tables
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Excel and other PC file formats
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Flat files of all types
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SAS
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